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Sold as a star, bought as a dream… Worlds largest pink diamond to go to...

This week a diamond known as the Pink Star has sold for £52 million at auction in Sotheby’s Geneva – a world record price for a diamond. Weighing in at 56.9ct this plum sizes pink oval diamond came set...

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Remember remember the 5th of November… Fireworks, colours and sparkle!

It’s Bonfire night so in honour of the night of colourful sparkly things in the sky we thought we’d talk about our favourite colourful sparkly things things at 77 Diamonds… Fancy coloured diamonds!...

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On the 9th Day of Christmas, My True Love Gave to Me: 9 CARAT PINK DIAMOND!

Nothing is more festive than a 9 carat purplish pink diamond, so the 9th day of our Christmas sing-along is: On the 9th Day of Christmas, My True Love Gave to Me: 9 CARAT PINK DIAMOND! Sold at auction...

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On the 10th Day of Christmas My True Love Gave To Me: 10 Shapes of Diamonds!

Diamonds come in shapes and sizes so it makes sense that to educate yourselves about these bright and beautiful things that we continue with: On the 10th Day of Christmas, My True Love Gave to Me… 10...

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On the 11th Day of Christmas My True Love Gave to Me: A $11 million dollar...

At 77 Diamonds, there’s no such thing as feeling blue over diamonds… Unless the diamond itself is blue and very VERY expensive: On the 11th Day of Christmas, My True Love Gave to Me… $11 MILLION...

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A Global First: The South African Diamond Safari

Investing in diamonds might be a luxury that entices few, but those with an insurmountable penchant for the brilliant stones wouldn’t be able to pass up the opportunity to indulge in a start-to-finish...

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Coloured brilliance on display in LA

This winter, the Natural History Museum, Los Angeles, lets diamond aficionados discover the science behind the sparklers as its Gem and Mineral Vault becomes home to four of nature’s rarest colourful...

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A Gem of a Story!

Diamonds aren’t just priceless rocks that are lust-worthy; most of these dazzling beauties have stories to tell. From beguiling tales tracing their origins to accounts of their famous owners, and...

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Fancy some Colour this Spring?

Rarely found and stunning to look at, coloured diamonds emit not just unmatched brilliance, but also the owners’ exquisite taste. This makes them most collectors’ dream jewels and jewellery...

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Diamonds that Make the World a Better Place

Diamonds are viewed  and cherished as a symbol of commitment and love. However, most people are unaware of the positive impact they have on various communities. In remote locations where diamonds are...

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